VCU Camp ADventure Internship

During my virtual internship with VCU Camp ADventure, I collaborated with four interns to invent a strategic awareness campaign for the non-profit organization, Buy from a Black Woman. The summer internship was set up like a camp for aspiring advertising professionals. 30 "bunks" of interns were assigned one of three RFPs: (A) increase awareness for donations; (B) increase the number of businesses on BFABW's online directory; and (C) increase awareness for the organization's awareness month.

 

My bunk, Constellation Campers, won second place for our campaign in RFP C. Below, you will find our presentation deck and case study video.